THE BIG IDEA
On the surface, the diamond industry sells us ideas of luxury, glamor and love (the more money spent, the more that love is worth.) In the past this marketing ploy was carefully designed to inflate prices and mask atrocities in the West African countries where diamonds are mined. The Cut magazine provides a cutting look at the diamond industry today, its strengths and weaknesses, its promising future and ugly past, the beautiful and the dirty.
THE WORK
Naming and Logo, Double-Headed Magazine
THE INSPIRATION
The juxtaposition between the gritty and glamorous realities of diamond producers and consumers
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