THE BIG IDEA
These are tough times for tourists of Italia. Guidebooks can be boring and lengthy and tour guides can be expensive or scam you completely. The solution is Novizio, an augmented reality app sponsored by the city of Florence that guides tourists as they discover the hidden secrets of Florentine art and architecture. As they did in the Renaissance, begin as an Apprentice and rise through the ranks to become a Master of Florence!
THE WORK
Naming and Logo, App design, Illustration, Outdoor and Social Advertising
THE INSPIRATION
The history of Florence, the sketchbooks of the old masters, Renaissance art and architecture
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