THE BIG IDEA
The world has watched as wildfires have ripped through locations like Australia and California, causing devastating damage to precious old-growth forests and ecosystems. This damage can be mitigated with constant forest upkeep, especially by clearing out dead trees that provide fires with fast kindling. In partnership with the National Park Service, Kelo helps to give these dead trees a new life by turning them into thoughtfully designed notebooks. Modern, professional and completely biodegradable.
Naming and Logo, Packaging, Point of Purchase, Web Presence
Bark and forest textures, National Park posters, Finnish craft techniques